Social Media Marketing

FA will help you use social media to monitor the airwaves, build a community and turn conversations into conversions.

What We Do

Research

Social networks and websites provide the best data service available for monitoring consumer trends. We will set up your systems for listening in.

Social Content

Content production and integration has never been more important for growing your audience. Our social campaigns integrate your overall content strategy.

Targeting

Hyper-targeting is a marketing revolution in the making. Are you getting your message to the individuals exactly the way they want to see it? We can help.

How We Do It

Management

Organized, transparent and personable, we manage your project like our success depends on it – because it does. Around here, relationships really matter.

Goal Setting

We’ll help you set ‘em up and knock ‘em down, defining goals aligned with your business objectives and determining how social can get you there.

Execution

It’s all about the follow-through. With your strategy in place and your goals set out, we put our heads down and get to work on delivering results.

Reporting

You’re always in the loop. Timely, transparent reporting means you’ll never have to guess at what’s being done or where the metrics are moving.

The Results

Grow Audience. Grow Business.

The growing nature of the social internet is no secret. But how can you efficiently spend marketing resources and measure the return in this new arena? FA will show you how. From data-driven processes to creative social content strategy, FA has your back.

Don’t operate social media with a blindfold on. Let us show you the data and strategy that will yield real growth.

Case Study Preview: 510% Sales Gain

A mid-sized and international technology company needed a multi-channel inbound marketing strategy in order to drive long term growth. We manufactured a game plan for social that personified the business to its customers, tied in the other channels, and drove conversions.

FA produced significant growth to all phases of the funnel, increased engagement across the board, and the result was 7-figure revenue growth.

More About FA SMM

Cookie-cutter plans and “one-size-fits-all” approaches can’t ever deliver in social marketing. Your business is different; your community is unique. Your strategy should be, too.

FA starts by stepping into the shoes of your target market, studying their demographics, understanding their mindsets, finding where and how they interact online and building out personas that reflect the real world.

With the research in hand, planning begins, tying your social strategy into your content strategy and taking your message to where your audience will be most receptive.

When social marketing fails, it’s usually because businesses have taken an ad hoc, inconsistent approach, or started running before knowing where they were headed.

While other agencies simply want to tell you what to tweet, our comprehensive approach is what makes FA different (and makes our clients successful).

This change begins with social listening and data collection. We aggregate a significant amount of data on your target market in order to improve strategies and decision making – not just for social, but across multiple marketing channels.

With the data mapped out in an actionable way, we are able to:

  1. Monitor the words, phrases and conversations relevant to your business
  2. Plan a social content calendar
  3. Hyper-target social advertisements to a receptive market

Together, this creates an opportunity for our clients to understand their audience better than they ever have, laser-focus their ad targeting, provide better and more useful content and personify their brand.

Communication works best when it’s clear, concise, timely and transparent. You want to know what’s being done, how it’s being done, and what the results are.

No problem.

FA brings all your information into one place – view all threads of conversation, download shared files, see our active “to-dos” and check in any time you like. We’ll loop you in with regularly scheduled review calls – a chance to discuss progress, KPIs and new ideas regularly.

Everyone is happy when money is pouring in, but it’s our goal to ensure that our clients are informed and comfortable in the process of making that happen.

No. Our relationships are month-to-month and clients stay with us because they want to, not because they have to.

Clients & Industries

FA holds a roster of clients that are diversified across many industries. Here are some of our most common project types:

  • eCommerce / Product Sales
  • Business to Business
  • Lead Generation
  • Community Websites
  • Entertainment / News Websites

Search Engine Optimization

FA SEO Consulting

Rankings are good, but revenue is better. FA SEO campaigns generate visibility, make money, and crush the competition.

What We Do

Research

Data drives success. We collect, slice, and analyze critical data to discover opportunities, identify problem areas, and drive informed action.

Site Optimization

From site structure and code to content and internal links, we consistently improve your website to keep you ahead of the competition.

Link Building

Love it or hate it, links still rule. We build the kind of natural & authoritative links that will help you win in search (but won’t get you into trouble).

How We Do It

Management

Organized, transparent and personable, we manage your project like our success depends on it – because it does. Around here, relationships really matter.

Goal Setting

We’ll help you set ‘em up and knock ‘em down, defining goals aligned with your business objectives and determining how social can get you there.

Execution

It’s all about the follow-through. With your strategy in place and your goals set out, we put our heads down and get to work on delivering results.

Reporting

You’re always in the loop. Timely, transparent reporting means you’ll never have to guess at what’s being done or where the metrics are moving.

The Results

Natural Growth. Targeted Visitors.

What good is SEO if it doesn’t pull in purchase-ready visitors? In the long-term, SEO success isn’t measured by title tags, site speed or built links. It’s proven by measurable, sustained returns – and that’s exactly what FA is in the business of delivering.

From in-depth data monitoring to efficient execution and creative brainstorming, FA connects your business with the resources it needs to win in search.

Case Study Preview: 1100% ROI

A national distributor approached us regarding promotion of a brand new product line. The project was focused around on-page targeting and quality link building. Within five months, the client ranked #1 for 10+ two & three-word nationally competitive search terms which returned an extremely lucrative stream of customer inquiries and new deals.

The result was record online sales and a sizable return on investment (that continues to improve even as you read this).

More About FA SEO

When a new SEO project begins at FA, an extensive research and data analysis process is put into motion. This process is part of what makes FA unique. It allows our team to immediately understand your company’s problem areas, uncover opportunities, and propose an informed plan of action.

Instead of pitching you a cookie cutter template strategy that dictates how many blog posts you need to publish per month, FA digs into deeper analysis to truly understand how SEO plays its part in your business model and customize a strategy accordingly.

As opposed to a “practice first” methodology, our priorities are set by reverse engineering your business goals into actionable SEO strategies that will get you there.

While we have processes that are time-tested, your marketing will never be “packaged.” As we mentioned above, every client is unique and the strategies are tailored accordingly. With that said, there are a few governing focus areas of SEO that are included in most projects:

Website technicals & architecture – FA will perform a full on-site SEO audit to identify weakness areas of the site, scope potential opportunities, and detail an action plan for turning your site into a SEO machine.

Website content – Of course, just like the structure of the site, the content that fills it out is critical for competing in search. FA will map your current content, optimize it, and fill any gaps that have you missing out on potential customers.

Link building – The quantity and quality of links pointing to any given website still plays a huge role in whether the search engines see it as authoritative and worthy of ranking for competitive terms. Not only does your site need to grow a solid backlink profile to compete, but it needs to be grown in the right way to avoid an unnatural links penalty. FA will help you navigate these tricky waters, build an authoritative & natural backlink profile, and rank atop your industry’s most competitive terms.

Communication works best when it’s clear, concise, timely and transparent. You want to know what’s being done, how it’s being done, and what the results are.

No problem.

FA brings all your information into one place – view all threads of conversation, download shared files, see our active “to-dos” and check in any time you like. We’ll loop you in with regularly scheduled review calls – a chance to discuss progress, KPIs and new ideas regularly.

Everyone is happy when money is pouring in, but it’s our goal to ensure that our clients are informed and comfortable in the process of making that happen.

No. Our relationships are month-to-month and clients stay with us because they want to, not because they have to.

Clients & Industries

FA holds a roster of clients that are diversified across many industries. Here are some of our most common project types:

  • eCommerce / Product Sales
  • Business to Business
  • Lead Generation
  • Community Websites
  • Entertainment / News Websites